Food made with passion always delivers a uniquely memorable taste.
Since 1956, Maxim’s Group has upheld its philosophy of “Connecting People with Great Food” for over 70 years.
With dedication in every dish, we bring people together through the joy of dining.
Maxim’s extensive portfolio spans Chinese and Western cuisines, quick-service dining, Japanese chain restaurants, bakery products, institutional catering, and cafés, with over 2,000 outlets worldwide.
In addition to introducing renowned international brands such as Starbucks, Shake Shack, Genki Sushi, Ippudo, and The Cheesecake Factory,
Maxim’s has also created a signature range of festive delicacies - including the iconic Maxim’s Mooncakes - delivering heartfelt moments and exceptional flavours to you and your loved ones.

Building a legacy renowned worldwide — continuously innovating and evolving through the years.

• ★ In 1987, the brand launched its first box of Lotus Seed Paste Mooncakes with 2 Egg Yolks.
• ★ In 1998, Maxim’s White Lotus Seed Paste Mooncakes with 2 Egg Yolks received multiple quality awards and became Hong Kong’s No.1 bestselling mooncake, maintaining this position for 28 consecutive years*
• ★ Since the 1990s, expanded into Mainland China and international markets, reaching over 180 cities worldwide.
• ★ In 2014, pioneered the Lava Custard Mooncake, achieving No.1 sales in Hong Kong’s custard mooncake category for 10 consecutive years.^

Driven by innovation from the heart and honored with international recognition, bringing Maxim’s to the global stage.
Since 2005, consistently recognised by Monde Selection, the world-renowned quality institute.
In 2026, awarded:

• ★ Double Egg Yolk White Lotus Seed Paste Mooncake - Gold Award (2026 Gold Award)
• ★ Double Egg Yolk Lotus Seed Paste Mooncake - Gold Award (2026 Gold Award)
• ★ Low Sugar Egg Yolk Lotus Seed Paste Mooncake - Gold Award (2026 Gold Award)
• ★ Lava Custard Mooncake - Gold Award (2026 Gold Award)
• ★ Lemon Lava Mooncake - Gold Award (2026 Gold Award)
• ★ Snowy Premium Delicacies Gift Box - Grand Gold Award (2026 Grand Gold Award)