The legend begins with White Lotus Seed Paste Mooncake with 2 Egg Yolks
HONG KONG MX MOONCAKES was founded by Maxim's Caterers Limited. In 1987, HONG KONG MX MOONCAKES launched the first box of Lotus Seed Paste Mooncake with 2 Egg Yolks in Hong Kong to market acclaim. In 1998, HKMX's highly anticipated White Lotus Seed Paste Mooncake with 2 Egg Yolks was released and became the no. 1 selling mooncake, remaining so for the next 27 consecutive years*. In the 1990s, HONG KONG MX MOONCAKES entered the Mainland Chinese market and sold around the world, with its sales figures surpassing that of other mooncake producers throughout the years. In 2014, the brand launched the original Lava Custard Mooncake and was crowned the no. 1 selling Custard Mooncake for 10 consecutive years^, which is indeed a great honor in the catering industry.
Monde Selection International Quality Awards
Towards the millennium, HONG KONG MX MOONCAKES has been repeatedly awarded with Monde Selection International Quality Awards (Monde Selection, independent Quality Institute, has been evaluating consumer products since 1961 to indicate with an international Award their level of quality to consumers.) , thanks to our bestselling White Lotus Seed Paste Mooncake with 2 Egg Yolks and Lotus Seed Paste Mooncake with 2 Egg Yolks, our pioneering Lava Custard and Creamy Egg Custard Mooncake as well as Snowy Mooncake. The medals garnered over the years attest the high quality of Maxim's food products and its achievements.
*According to the Nielsen Research Report 1998 – 2024 of Mooncakes Market in Hong Kong
^According to the Nielsen Research Report 2015 - 2024 of Egg Custard Market in Hong Kong