The experience of enjoying mooncakes, much like reuniting with loved ones, requires time—an appreciation cultivated through patience and careful craftsmanship. In anticipation of the upcoming season, HK MX has already commenced its journey. From carefully selected seeds at the source, planted even before the spring equinox, we uphold stringent planting standards in collaboration with dedicated lotus farmers.

Please watch the short film to see how the White Lotus Seed Paste Mooncake with 2 Egg Yolks is elevated to a new level of excellence through HK MX expertise.

* According to the NielsenIQ Research Report 1998-2024, Hong Kong

11 years ago, HK MX created the first lava custard mooncake, marking a new era of the mooncake industry.

Since its launch, HK MX lava custard mooncake has won the sales champion in the Hong Kong Custard Mooncake category for 10 consecutive years, instantly winning over the hearts of many and becoming a classic. The thick, smooth custard is combined with the savory, aromatic egg. Take one bit out of it, and consumers will notice a hint of coconut fragrance. The crust is well-baked and piquant. The best part of all – there is no need to heat it as the lava custard naturally flows out even at room temperature. The taste of reunion lingers within this iconic mooncake.

Please watch the video below to see how HK MX re-interprets the taste of tradition and innovation. A new meaning of precious reunion under the bright full moon has awakened.

* According to the NielsenIQ Research Report 2015-2024, Hong Kong